In the conditions of acceleration of the processes of scientific and technical progress and the introduction of modern technologies into production, the requirements for the intellectual component of human capital are increasing, which is definitely an important factor in the growth of competitive advantages in the conditions of innovative activity of business structures.

In modern business models, special attention is paid to knowledge about human feelings and emotions, because it is emotions that motivate a person to take an active part in economic relations. Major changes taking place in the business environment in the era of digitalization and automation require entrepreneurs to develop emotional capital. After all, fundamental innovative breakthroughs are born precisely from creative, interested and satisfied employees. Creative solutions of motivated employees lead to innovative breakthroughs.

Every entrepreneur dreams of creating a successful business. However, more than 60% of entrepreneurs do not make efforts for the further development of the enterprise and the implementation of innovative solutions, as they do not feel the emotional state of their team.
The activity of any business is aimed at obtaining maximum profit. The level of profitability of a business depends on a large number of factors. One of which is innovative management, that is, the ability to organize an effective work process in modern realities.

The first step to creating effective management systems is to create strong social relationships between the unit manager and subordinates. Each manager must understand and control the mood of the average work group to improve work efficiency, which will ultimately lead to an increase in the company's profits. To carry out such a difficult mission, the manager must have an appropriate set of competencies, which includes emotional intelligence, which is known as EQ .

Summarizing the opinions of sociologists, philosophers, psychologists, top managers of global companies allows us to determine the essence of the category "emotional intelligence". From our point of view, emotional intelligence is a set of innate and developed skills and feelings that allow us to distinguish, understand, to some extent control, relay, and create personal emotions and emotions of the people around us.

There are 4 stages of EQ development:

1. Self-awareness is the ability to perceive emotions and express them.

2. Self-control is the ability to control one's emotions.

3. Awareness of others — the ability to identify emotions in others.

4. Social skills — influencing people, the ability to transform the emotions of others [ 1 ].

According to D. Goleman's concept, EQ is calculated as the sum of indicators of seven abilities: self-awareness, self-motivation, resistance to frustration, impulse control, mood regulation, empathy, optimism. If IQ is a predictor of academic success, then the level of EQ allows us to talk about the probability of success in life. In today's world, top managers of the most profitable companies often come across the expression: " IQ gets you hired , but EQ gets you promoted ».

According to the theory of great opportunities, almost anyone can become a leader if they develop emotional intelligence. According to French scientists , approximately 10% are natural leaders, 80% can become leaders, and the remaining 10% will never become leaders

Most people make decisions based primarily on emotions, and only then on logic. Most often, the influence of emotions on the performance of certain work is called the human factor. This indicator cannot be measured, but it is possible to assess its impact on the final result of the activity of each specialist and the unit as a whole. The results of the "human factor" can be both positive, in the form of increased work efficiency, and negative, in the form of not wanting to work and making critical mistakes during the performance of one's duties, which in turn can lead to the loss of clients. loss of the company's image, direct financial costs.

The emotional climate in the team affects the effectiveness of the communication of specialists with each other, that is why creating the necessary emotional atmosphere can solve the problems of interaction of units with each other. The manager is always in a human-human working model, so with a hierarchical system of managing human resources, mood and emotions are transmitted from the manager to subordinates, which affects the work of subordinates.

However, an emotional atmosphere alone is not enough to increase the profitability of companies. Every representative of a small, medium or large business must constantly improve. There are countless ways to improve your business. Among them are expansion of the client base, changes in the usual management schemes, improvement of production and level of services. Most often, such changes do not take place without innovation.

Increasing the innovative activity of business creates conditions for the intellectual development of human capital [ 2 ] . Business is the main engine of development and implementation of innovations. A significant number of implemented modern technologies within companies is the result of optimization of business structures. Innovation is the embodiment of something new, new ideas, new technical developments, new management models, new working conditions, digitalization.
Innovation, as well as effective management, have the goal of increasing profitability and are interconnected.

All innovations can be conditionally divided into two groups. The first group is innovations introduced by the management in order to increase the efficiency of the work process. As a rule, such innovations are introduced at the global level and force business reforms. Thus, part of the employees can be replaced by robotics, which in the long term will provide an opportunity to reduce staff maintenance costs. Another type of innovative change comes from employees and aims to improve their working conditions and increase personal effectiveness.

In both cases, for the successful implementation of innovations, the manager must have a developed emotional intelligence. Thus, in the case of the need to reduce the number of workers and transfer part of the work functionality to robotics, more modern equipment, digitalization, the manager should choose the most qualified and experienced subordinates. And in the case of proposals to improve the work process from the side of the employees, the manager must assess the socio-economic effect of the implementation of a potential innovation, without understanding human and powerful emotions it is impossible to implement any of the listed scenarios.

Due to the developed emotional intelligence, the head of the department is able to implement innovations more easily and quickly. Since it is possible to convey to the top management the need for the implementation of innovations, to identify the need for the introduction of innovations. It is development, analysis, implementation, economic justification, patenting - all these processes are combined in one term - innovative activity.

Modern economic practice shows that high the result can be achieved and only under the conditions and conduct of innovation activity - systematic and purposeful innovation aimed at ensuring a new level of interaction on the basis use of new scientific - economic, scientific - technical knowledge _ For management innovative activity, it is important for the manager to know the orientation of the staff and, with the help of motivation, to orientate this activity in the interests of the company.

Summarizing the above, we can conclude that in the modern economic space, no business representative can develop effectively without the implementation of innovations and the implementation of innovative management, which in turn depend on the level of comfort, efficiency, social interaction between employees and colleagues, and the socio-psychological atmosphere in the team A significant role in the innovative development of the company belongs to the manager, who must become a leader, effectively apply modern management technologies, because it is he who creates the working atmosphere and conditions for the development of the team as a single organism, which in turn over time leads to increased work efficiency and profit maximization through innovative changes at all levels of the enterprise

Thus, under the conditions of development of the innovation-investment model of the economy, the enterprise can create favorable conditions for the constant growth of innovative ideas by conducting trainings on the development of emotional intelligence for top managers. During the formation of the personnel reserve, pay attention not only to professional skills and abilities, but also to the level of development of emotional intelligence, because in the future it is precisely such a manager who will most effectively implement and generate new ideas, management schemes, and relentlessly increase the efficiency and productivity of the team's work, pay great attention to the development and study of the emotional capital of business structures in order to use it effectively.